Brand & campaign Ongoing brand content

El Barrio

An Argentinian burger bar, one film at a time: menu drops, staff portraits, a storefront ident, a beach-shower gag and an AI motion test.

Big Things Are Happening · 04.2026

Purpose

Recurring films for one restaurant across 2026: launches, menu items, an ident and a staff film, mostly for vertical social.

Each month asks for a different format, and the restaurant still has to feel like the same place every time.

Teal tile, serif type, macro food and the people behind the counter recur in every piece; the format changes, the identity stays.

The same visual language stretches from a moody 4K staff film to a beach-shower gag and a menu film paced to kitchen sound.

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